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13 Steps to a better LinkedIn Profile



1) Choose the right profile picture

Your profile picture is your calling card and this is your first impression. Be sure you are visible and make sure your face takes up 60% of the picture. Try and choose a picture where you are dressed in clothes you would wear to work and be sure you are smiling with your eyes!


2) Add a background photo

Your background photo is a second visual element on the top of your profile page. It can grab someones attention and share a little more about who you are and what matters to you.


3) Make sure your headline is more than a job title

There is no rule that says the description at the top of the page has to be your job title. Use the headline field to share more about your role and why you do what you do.


4) Turn your summary into your story

Make sure you have a summary. Many people leave this field blank and this is your opportunity to tell your story. Don't spend this time listing job titles and skills, bring to like why those skills matter.


5) Don't use too many buzzwords

Buzzwords used too often in a LinkedIn profile become meaningless. Using words like 'specialized' 'leadership' 'focused 'strategic' 'experienced' 'passionate' wont convince people you have these qualities. You need to figure out how to show people you have all of these qualities without simply stating the over used buzzwords.


6) Grow your network

One of the easiest and most relevant ways to grow your network is to sync your profile to your email address book. This will allow LinkedIn to suggest people to connect with. Start getting in the habit with following up conversations with LinkedIn requests to keep your network vibrant and up to date.


7) List your relevant skills

This is one of your quickest wins on LinkedIn. Scroll the list of skills and identify ones that are relevant to you. Keep the list of skills to the core of what you do.


8) Spotlight the services you offer

Services in a new LinkedIn feature that helps consultants, freelancers and those working smaller business to showcase a range of services offered.


9) Spread endorsement love

Endorsements from other members substantiate your skills and increase credibility. Try finding people in your network who truly deserve to be endorsed for their skills. Often this will entice them to endorse some of your skills in return.


10) Manage your endorsements

Once your endorsements come in be sure that they truly reflect what it is you do. Perhaps one group of people are more avid endorsers and it is being reflecting in your skills. Be sure to reach out to those who can endorse the qualities you want at the forefront of your profile.


11) Take a skills assessment

A skills assessment is an online test that enables you to demonstrate the level of your skills and displays a Verified Skills badge on your profile. Data shows that candidates with a verified skill are 30% more likely to be hired for the roles they apply for.


12) Request recommendations

Recommendations are personal testimonials written to illustrate the experience working with you. There is a drop down menu in the Recommendations section of your profile that makes it easy to reach out to specific contacts and request recommendations.


13) Showcase your passion for learning

When you complete a course on LinkedIn Learning, you have the opportunity to add a course certificate to your profile. You can also send updates of your learning to your Network.



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