• ALMOD

Ever wonder how our sales team does it?

Each day thousands of Cruise guests make their way into the islands and peruse our stunning stores. Each store is filled top to bottom with mesmerizing pieces of jewelry and incredible rare and unique watches.


The sales staff and manager in those stores have a spectacular ability to close sales every single day, and during this time at home you too can learn some of those effective sales techniques.

Information from Basics of Effective Selling



Sales happens everywhere, from the colorful bazaars in India to the high raise skyscraper in New York City. Everyone is selling something. Although techniques and selling styles change as you move between industries and geographic location, it is important to note that sales is skill that everyone should know at least a little about.


Eventually you will find yourself in a situation where you need to know how to sell. It may not be the sale of a physical item, but perhaps you will be selling yourself at a job interview, or when making new friends, or finding a date. Understanding the sales process is essential.


Prepare for the Sale


  • Know your customer and your business

o Are you selling a product at the lowest price possible to many people, or a high end product to a more discerning guest? Understanding your business and your customers will help determine how you approach the sale.


  • Know you product

o What are you selling? Be confident about your product. Take the time to take courses, ask questions and keep note of anything you are unsure of. The customer will expect you to know the answers to their questions. Know the feature and benefits.


  • Develop leads

o How are you finding customers? Are you doing research and reaching out to them, or are they walking into your store? What marketing is taking place to grow your customer base?


  • Prepare yourself

o Look and sound the part. This means dressing professionally, understanding the industry jargon and feeling confident about your prospective sales.

Features and Benefits