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How to make trying on jewelry safer in store

Information from JCKonline.com




As stores begin to open up again, we need to consider how to maintain safe social distancing to keep both our employees and customers as safe as possible. One thing we need to consider is that very important moment in sales when the guest tries on a piece a jewelry. How do we keep that integral moment in sales while also keeping the guests safe?

JCK has put out some suggestions that will be being used in large department stores such as Macy’s and Nordstrom.


The suggestions below are not a complete list, but they are a start.


  • Have sales staff wear face masks and have disposable face masks to provide to guests.

  • Require guests to use hand sanitizer before they touch jewelry or watches.

  • Don’t assist guests with trying on pieces. Role-play with your teams to come up with creative responses when guests ask, “Can you help me latch this necklace?”

  • Wash and disinfect jewelry that has been touched or tried on before returning it to the case.

  • Encourage customers to use touchless payment options and minimize cash transactions.

  • Use a disinfectant wipe to clean credit card readers between transactions.

  • Finally be sure that employees are washing their hands and using sanitizer containing at least 60% alcohol.


This will be a learning experience for all types of retail stores and standards and protocols will change frequently.

By sharing ideas and working together we can help create a safer jewelry shopping experience.

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