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Diamonds International® was established over 30 years ago. What began as one store in St. Thomas has now blossomed into more than 125 locations. There are more Diamonds International® locations in the Caribbean, Mexico and Alaska than any other fine jeweler, making the Diamonds International® brand one of the most recognized fine jewelry brands in the world.

Through their deep industry relationships and knowhow, Diamonds International® retailers are able to source stones from the world's largest diamond and tanzanite mines, thereby offering beautiful jewelry—at the best possible value—directly to the public.

Diamonds International® retailers adhere to the Best Practice Principles (BPP) of the diamond industry to ensure the diamonds we sell are conflict-free. Diamonds International® retailers work to raise consumer confidence and demonstrate that we, and the diamond industry, concern ourselves with the health, welfare and human rights of individuals and with the protection of the environment.

Throughout their history, Diamonds International® retailers have distinguished themselves by providing a comfortable shopping atmosphere, and outstanding customer service. Whether enjoying a Caribbean vacation, or shopping at home in the United States, millions of people have looked to us, and our sister stores—Tanzanite International™, Diamonds International Watch & Design™, Luxury of Time™, and the online Diamonds International® store at—to provide them with luxury jewelry, elegant timepieces, and the finest gemstone products at an unsurpassed value. We are proud to serve and satisfy all of our customers.

Diamonds International's Brands

Crown of Light logo

The premium 90 faceted Crown of Light diamond is a stunning triumph of cutting expertise fused with ingenious design. The diamond’s strategically positioned facets create an innovative cut, distinguished by its magnificent dome, which hones the diamond’s breathtaking superior sparkle and fire, and gives diamond connoisseurs an unprecedented cutting edge design.

Artfully hand polished by 200 of the world’s elite diamond cutters, each Crown of Light diamond is measured to perfection. Every diamond is handcrafted, with each of the diamond’s 90 geometrically perfected facets being carefully placed to maximize the diamond’s natural prisms.

safi kilima tanzanite logo

Founded in 2010, Safi Kilima Tanzanite is a global leader in tanzanite. The premier brand is exclusive to Diamonds International and Tanzanite International stores; the largest tax and duty-free jewelry retailer in the Caribbean, Mexico and Alaska.

In 2017, Tanzanite celebrated its 50th anniversary and the timeless quality, superior grade and value that has become synonymous with the rare, blue and violet colored stone. In celebration of this momentous occasion and the next 50 years to come, the brand announced a new logo and new advertising campaign featuring latest offerings from the Safi Kilima Tanzanite collection.

Sourcing from the world’s largest and most important mines, while supporting ethical mine-to-market practices Safi Kilima Tanzanite is unique and valuable. Perfect for anniversaries and celebrating all of life’s milestones. We are the brand that consumers love and trust more than another tanzanite brand.


Luxury brand logos arranged in three rows
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