Diamonds International is an American, family-owned and operated business, headquartered in New York, New York. It was founded in 1988 by Albert Gad and Morris Gad; two brothers running a small tennis bracelet business out of New York, New York. Shortly after, the first Diamonds International store was born in Drake’s Passage, St. Thomas, in the U.S. Virgin Islands as a small boutique.

Diamonds International is a diamond wholesaler that sells a large selection of the diamond and rare gemstone designer jewelry and luxury Swiss timepiece brands. Known as one of the largest tax and duty-free jewelry retailers in the world, Diamonds International has over 100 locations around the Caribbean, Central America, Mexico, and the United States. In October 2018, Diamonds International will celebrate 30 years of business that grew from its first location in St.Thomas to hundreds of stores and boutiques around the Western Hemisphere.

Diamonds International's Brands



The premium 90 faceted Crown of Light diamond is a stunning triumph of cutting expertise fused with ingenious design. The diamond’s strategically positioned facets create an innovative cut, distinguished by its magnificent dome, which hones the diamond’s breathtaking superior sparkle and fire, and gives diamond connoisseurs an unprecedented cutting edge design.

Artfully hand polished by 200 of the world’s elite diamond cutters, each Crown of Light diamond is measured to perfection. Every diamond is handcrafted, with each of the diamond’s 90 geometrically perfected facets being carefully placed to maximize the diamond’s natural prisms.



Founded in 2010, Safi Kilima Tanzanite is a global leader in tanzanite. The premier brand is exclusive to Diamonds International and Tanzanite International stores; the largest tax and duty-free jewelry retailer in the Caribbean, Mexico and Alaska.

In 2017, Tanzanite celebrated its 50th anniversary and the timeless quality, superior grade and value that has become synonymous with the rare, blue and violet colored stone. In celebration of this momentous occasion and the next 50 years to come, the brand announced a new logo and new advertising campaign featuring latest offerings from the Safi Kilima Tanzanite collection.

Sourcing from the world’s largest and most important mines, while supporting ethical mine-to-market practices Safi Kilima Tanzanite is unique and valuable. Perfect for anniversaries and celebrating all of life’s milestones. We are the brand that consumers love and trust more than another tanzanite brand.


Diamonds International Watch brands